Is Asana a good tool for managing social content?
For several years now, Asana has been known as an essential tool for companies wishing to collaboratively track their projects.
Asana has evolved over the years and with new technologies, most recently AI.
But is Asana locked into its image as “project management software”, or can it be used to manage social content, for example?
Let's take a look.
1. How can I manage my social content in Asana?
Managing your social content on Asana depends above all on your ability to organize yourself in Asana.
Then, if you've been working with several people for some time, the big advantage lies in collaboration.
For example, you can manage content approval stages and automate content management using rules. In fact, the strength of a tool like Asana is that it's fairly standard and versatile.
It allows you to work with your teams on different themes.
🔥 Social content calendar
Imagine you're managing a communications team with several community managers.You create sections tailored to managing your content, for example :
- Ideas
- Content to create
- Content to validate
- To post
- Posted
With this organization, you can be sure of validating all the content that comes out of Asana.
You can also anticipate your publications weeks in advance. It's less stressful and leaves more room for imagination.
Here's an example of a content calendar on Asana:
🔥 Content iteration
Create as many tasks as you need to iterate.
The most important thing is to define content creation rules. The tool won't do it for you.Make sure you're organized and disciplined before you create your content, alone or with others on Asana.
Also, make sure you keep these internally defined rules in one place (in a project description or in a task called “Reference”).
Also, set limits via rules and workflows.
Asana lets you do it, so make the most of it.
🔥 Collaboration
Creating content alone isn't worth much, and it's especially risky.
Corporate communications can't be entrusted to just one person.
It requires the support and ideas of several collaborators to ensure that the content reflects the company's values.Just because a company has a communications manager doesn't mean he or she has to write all the content.This is where collaboration comes into its own.
Share this project with the right people, and you'll see that your content will be more relevant, and that the production of that content will be more efficient.
2. How do I publish on my networks?
Like all Asana users, you're stuck at this final stage.
What happens in virtually every company is that a little hand copies and pastes content between Asana and the various social networks (LinkedIn, Facebook, X, Instagram, etc).
But that was before sociana.
🔥 sociana tip
With Sociana, you can connect editorial tasks to your social accounts. Once posts have been drafted and approved, they are scheduled for automatic publication, with no further intervention required. This allows you to concentrate on the essentials, while ensuring regular distribution of your content.
3. Install the sociana. application
To take full advantage of these tips, you need to install sociana (from the Asana store).
This application lets you publish directly from Asana to your social networks, eliminating the need for intermediate tools like Zapier.
Installation is quick and easy !
Conclusion
By following these five tips, you can turn managing your social networks into a smooth and efficient process.
By combining the power of Asana with sociana's advanced features, you'll not only save time, but also improve the quality and consistency of your social posts.
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