Supported formats.

LinkedIn offers the possibility of publishing several types of format. This allows you to best educate your community and choose the best look and feel for your content.

Try it for free

Text

Create effective LinkedIn publications with customized texts. Share ads, tell stories, or showcase products with powerful descriptions. Add hashtags and mentions to maximize your visibility and engage your audience.

Examples of use
- Product or service announcements
- Company press releases
- Testimonials and case studies
- Inspiring stories related to your business

Image

The image format is ideal for showcasing your products, talents and other educational visuals.
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Examples of use
- Talents
- Events
- Infography

Document

Publish PDFs on LinkedIn to share detailed professional documents, such as reports, presentations or case studies. Documents are ideal for creating carousels for your subscribers to browse.
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Examples of use
- Annual reports or financial results
- Corporate presentations
- Practical guides and white papers
- Creative portfolios

Video

Videos are the most engaging format on LinkedIn. Upload and share immersive content directly from Asana.

Examples of use
- Product demonstrations
- Customer video testimonials
- Company and project presentations
- Event announcements

Mentions

Mention personal profiles and company pages from Asana. Simply retrieve the profile's url and include it in your Asana description.
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Examples of use
- Tag a colleague
- Tag my company
- Promote a product

Why manage your LinkedIn content from Asana?

Native integration

Asana is already used by many teams for project management. Integrating publication directly into LinkedIn eliminates the need for multiple tools.

Simplify

No need to switch between multiple platforms. Content tasks and publications are centralized in a single environment.

Collaboration

Sociana transforms Asana tasks into LinkedIn publications, enabling marketing teams to collaborate on creation, approval and scheduling directly in Asana.

Multi-function

Unlike other programming-centric tools, Asana + sociana manages the whole process: from initial idea to publication.

🪄 Here are some tips

Which media are taken into account, and what are the limits imposed by LinkedIn?

- Text: 3,000 (max characters)
- Images (format/size): JPEG, PNG, GIF / 5 MB (up to 20 images per post)
- Videos (format/length): .mp4 / Max 5 GB Asana limits you to 100MB per file
- Documents: .pdf / Max 100 MB

What types of text formats does LinkedIn accept?

- Normal
Hi sociana ✅

- Bold
‍Hi sociana ✅

- Underlined
Hi sociana ✅

- Italic
‍Hi sociana ✅

- Hashtags (#) ✅

- Please note that you cannot add multiple formats (e.g. bold + italic / not supported).

- Strikethrough
Hi sociana ❌

- Bullets
● Hi sociana ❌

How to use mention (@) ?

Tag a company pageFrom your content in the Asana task, write the company name as on Linkedin , highlight the text and insert the link retrieved from LinkedIn.

🚨 Tag a profile: The LinkedIn API does not allow us to ensure that the right person will be mentioned. We invite you to add mentions directly on LinkedIn after publication of your post.

‍Here's an example of how to tag sociana:
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publish on LinkedIn from Asana and mention company pages

Tip: Add mentions that you often use in a task.
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How to set a publication time?

🚨Reminder: Make sure you set your task on the networks on which you wish to publish it, and also move it to the section you've set “Your posts are published when their section is”.

There are two ways to set a publication time:

#1- Set a default time in your source on sociana

This default time will be used if no time has been set on the task.

publish on LinkedIn from Asana and set publishing time

#2 - Set a publishing time from your Asana task

Specify specific times to publish according to your preferences. As a reminder, sociana will publish your tasks as quickly as possible every 15 minutes.

How do I manage connections?

sociana lets you connect to your Asana account and your social networks.

You can manage your connections to Asana and all your networks from this page: https://app.sociana.io/en/settings/connections

Some questions, some answers.

What's the difference between sociana and Zapier

Here are the main differences between Sociana and Zapier:
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- Zapier requires the use of a third-party tool such as Buffer, Hubspot, Agorapulse, etc., which increases costs considerably.

- Zapier requires you to exit Asana to manage your posts in the third-party tool

- Zapier doesn't allow you to centralize post management in Asana, which lowers security and makes it more complex to publish on different social networks

sociana lets you stay completely in Asana to manage your social networks. No need to automate tasks or know the no-code. It's all made easy!

Which networks are available?

sociana allows you to connect the following networks to your Asana projects:
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- LinkedIn (available)
- Facebook (soon)‍
- Instagram (soon)
- X (Twitter) (soon)
- Threads (soon)

What's the difference between sociana and Buffer?

You can't use Buffer without leaving Asana.
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This forces you either to go through an automation tool like Zapier, or to manage everything in Buffer.
This means you have to pay for another tool and set up a tool from scratch.

Whereas with sociana, you keep control of Asana and your rules and user rights are preserved.

Do I need technical skills to configure sociana?

No skills are required to install sociana in Asana.
Just add the Sociana application to your project, and you're on your way.
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All you have to do is connect your Asana account and then your social accounts, and then each task is transformed into a potential post.
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⚡Magic, isn't it?

Publish on LinkedIn from Asana

And manage employee advocacy from Asana too

Centralize your LinkedIn content in Asana