Which tool is best for publishing on LinkedIn when you work in Asana?
If your marketing team uses Asana to manage your content workflows, chances are you’re looking for a smarter way to publish LinkedIn posts without leaving Asana. With more teams aiming to automate LinkedIn publishing directly from Asana, the need for seamless, efficient tools has never been greater.
In this context, two names often come up: Buffer, a well-established social media management tool, and Sociana, a new solution purpose-built for publishing on LinkedIn from inside Asana.
In this in-depth Sociana vs Buffer comparison, we break down key differences, use cases, and which platform makes more sense depending on your goals.
Feature
sociana
Buffer
Native Asana integration
✅ Yes
❌ No
LinkedIn audience targeting
✅ Yes
❌ No
Turn an Asana task into a post
✅ Yes
❌ No
Team collaboration in Asana
✅ Yes
❌ No
Schedule posts
✅ Yes
✅ Yes
Easy for Asana users
Easy for Asana users
⚠️ Requires external tools
If your content process looks like:
🧠 Idea →
✍️ Writing →
✅ Approval →
🚀 LinkedIn Post
…and all of that happens inside Asana,
sociana is for you.