Sociana vs Zapier

Which tool is best for publishing on LinkedIn when you work in Asana?

If your marketing team uses Asana to manage content, you’ve probably looked for a way to publish LinkedIn posts without leaving Asana. While Zapier is a popular automation platform that can technically connect Asana and LinkedIn, it's not always the most practical solution for content-focused teams.

This page compares Sociana and Zapier side by side to help you decide which tool is better suited for publishing on LinkedIn directly from Asana.

We’ll break down the differences in setup, usability, collaboration, and more — so you can choose the tool that truly fits your team’s workflow.

TL;DR – Sociana or Zapier?

Feature

sociana

Zapier

Native Asana integration

✅ Yes

Medias supported (images, videos, pdf)

✅ Yes

❌ No

LinkedIn audience targeting

✅ Yes

❌ No

Turn an Asana task into a post

✅ Yes

⚠️ Possible but requires custom workflows

Team collaboration in Asana

✅ Yes

❌ No

Dedicated publishing interface

✅ Yes

❌ No

Requires technical knowledge

✅ No specific skills

Setup time

✅ Fast - 2 minutes

❌ Slow – 15–60 minutes depending on complexity

Who is sociana for?

If your content process looks like:
‍

🧠 Idea →

✍️ Writing →

✅ Approval →

🚀 LinkedIn Post

‍
‍
…and all of that happens inside Asana,

sociana is for you.

Some questions, some answers.

What's the difference between sociana and Zapier

Here are the main differences between Sociana and Zapier:
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- Zapier requires the use of a third-party tool such as Buffer, Hubspot, Agorapulse, etc., which increases costs considerably.

- Zapier requires you to exit Asana to manage your posts in the third-party tool

- Zapier doesn't allow you to centralize post management in Asana, which lowers security and makes it more complex to publish on different social networks

sociana lets you stay completely in Asana to manage your social networks. No need to automate tasks or know the no-code. It's all made easy!

Which networks are available?

sociana allows you to connect the following networks to your Asana projects:
‍
- LinkedIn (available)
- Facebook (soon)‍
- Instagram (soon)
- X (Twitter) (soon)
- Threads (soon)

What's the difference between sociana and Buffer?

You can't use Buffer without leaving Asana.
‍
This forces you either to go through an automation tool like Zapier, or to manage everything in Buffer.
This means you have to pay for another tool and set up a tool from scratch.

Whereas with sociana, you keep control of Asana and your rules and user rights are preserved.

Do I need technical skills to configure sociana?

No skills are required to install sociana in Asana.
Just add the Sociana application to your project, and you're on your way.
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All you have to do is connect your Asana account and then your social accounts, and then each task is transformed into a potential post.
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⚡Magic, isn't it?